March 14, 2016 • Strategy

The Death of Yellow Letters in Real Estate Direct Mail?

If you’ve done any real estate marketing, you’ve probably heard of “yellow letters”. In case you haven’t, it involves mailing a handwritten letter (or handwritten font), usually in red...
February 29, 2016 • Strategy

Interesting Remarketing Technique You Probably Didn’t Know About

“Direct Mail is dead!” How many times have we heard “Direct mail is dead!” shouted over the proverbial rooftops of the Internet marketing world? Perhaps...
February 19, 2016 • Strategy

11 Clever Businesses (& an Uber Driver) That Say ‘Thanks’ with a Handwritten Note

Last month I purchased ink for my girlfriend’s Samsung laser printer from a website I found with a Google search (great printer by the way). The...
February 4, 2016 • Strategy

Study: The positive effects of handwritten mail on customer satisfaction

The Connection Between Handwritten Mail and Customer Satisfaction Customer satisfaction is when a customer believes a company’s products or services exceeds their specified satisfaction goals....
January 28, 2016 • Strategy

Study: Automation and Building Customer Loyalty

Building Customer Loyalty with Automation Automation is linked to the building of customer loyalty in business. Because the system is built to support consistent communication...
January 21, 2016 • Strategy

Research: Creating customer loyalty with handwritten mail

Customer Loyalty and Handwritten Mail Customer loyalty is important to a company’s success. While gaining new customers should be a priority for business owners, cultivating...
January 19, 2016 • Strategy

Research: Increasing customer satisfaction with automation in business

Automation and Customer Satisfaction Automation has become a topic of interest for busy business owners who want to improve customer satisfaction. The process of automation...
December 28, 2015 • Strategy

Study: How effective are handwritten envelopes on open rates?

Handwritten Envelopes and Open Rates The envelope is the first contact your customers make with your direct mail. It has been proven that when you...
December 17, 2015 • Strategy

Study: Sending holiday cards will increase customer retention in business

Holiday Cards and Customer Retention It’s the holiday season which means this is the opportune time to send customers holiday cards. Studies have proven that...
December 11, 2015 • Strategy

Research: The effectiveness of handwritten thank you notes in business

Handwritten Thank You Notes and Business Handwritten thank you notes have been making a comeback in business with business owners learning the value of sending...