December 3, 2015 • Strategy

Research: How personalized holiday cards work with customer retention

Personalized Holiday Cards and Customer Retention With the holidays approaching, now is the time to think about how you can improve customer retention. Personalized holiday...
November 26, 2015 • Strategy

Research: Sending handwritten thank you notes builds customer loyalty

Sending Handwritten Thank You Notes Business owners are learning the value in sending handwritten thank you notes. Mailing customers handwritten thank you notes will not...
November 26, 2015 • Strategy

What can business owners learn from Taylor Swift’s Handwritten Thank You Notes?

Taylor Swift and Handwritten Notes Handwritten thank you notes are making a comeback in business and in the way we show appreciation for others. Gratitude...
hand written mail envelopes
November 19, 2015 • Strategy

Research: Handwritten mail performs the best in marketing campaigns for new customers

Handwritten Mail and New Customers Many business owners turn to handwritten mail when planning their marketing campaigns. If they are looking to connect with potential...
handwritten_post_it_notes_on_direct_mail
November 12, 2015 • Strategy

Survey – Handwritten post-it notes doubles response rates by 75%

Handwritten post-it notes have been the secret weapon in direct mail campaigns for many years. Often used to call attention to important information or to...
Handwritten Post It Notes
November 5, 2015 • Strategy

Study: Including handwritten post-it notes in direct mail will increase response rates

Handwritten Post-It Notes and Direct Mail The studies are out, adding handwritten post-it notes to your direct mail is in, and doing so is one...
handwritten direct mail
October 29, 2015 • Strategy

Research: Handwritten direct mail attracts higher responses than other direct mail methods

Handwritten Direct Mail in Marketing For a number of years, handwritten direct mail has been helping business owners improve brand loyalty and trust. Today, electronic...
handwritten notes customer relationships
October 15, 2015 • Strategy

Research: Handwritten Notes can strengthen relationships with existing customers

Handwritten Notes and Building Relationships Small business owners and marketers have discovered the power of handwritten notes. To keep your existing customers happy, you have...
Hand Addressed Envelopes and Stamp
October 1, 2015 • Strategy

Research – Proof you can Increase Open Rates by Hand Addressing Envelopes

Hand-Addressing Envelopes and Open Rates When you hand-address envelopes for your direct mail campaign, your customers both existing and new take notice. Handwritten mail may be...
Post it note hand written
September 24, 2015 • Strategy

Study: Handwritten Mail Increases Response Rates by 300%

Handwritten Mail and Response Rates   The main goal for business owners who use handwritten mail is to connect with customers. Handwritten mail offers a...