How personalized variable data printing can increase your ROI
Understanding Personalized Variable Data Printing Personalized variable data printing (also known as VDP) is one of the most original and effective tools used in direct...
September 4, 2014 • Strategy
What is personalization and how can it improve your direct mail campaign?
Why Add Personalization to your Direct Mail Campaign? Personalization has been working successfully for businesses that implement it in their direct mail campaigns. If you...
August 28, 2014 • Strategy
How you can use handwritten letters to attract and keep first-time customers
Using Handwritten Letters to Attract and Keep New Customers Many business owners understand the power of handwritten letters. This is why they are confident when...
August 28, 2014 • Strategy
Personalized handwritten envelopes and how your business will benefit from using them
How Personalized Handwritten Envelopes will Benefit Your Business Personalized handwritten envelopes are a great tool used in many successful direct mail campaigns. No matter what...
August 21, 2014 • Strategy
Why wedding guests prefer handwritten wedding invites
How Handwritten Wedding Invites Will Add a Special Touch to Your Wedding Individuals who are planning their weddings are returning to basics and are sending...
August 18, 2014 • Strategy
Using a card writing service for your handwritten thank you cards
How to Use a Card Writing Service for your Handwritten Thank You Cards In an article that appeared in the NY Times, the author suggested...
August 14, 2014 • Strategy
5 ways to use a card writing service for the holidays and events
Using a Card Writing Service for Holidays & Events The use of a card writing service has become the secret asset to individuals and even...
August 7, 2014 • Strategy
Personalized custom sticky notes: Are you making these 4 mistakes with yours?
Avoid Making These Mistakes When Using Personalized Custom Sticky Notes Direct mail campaigns are featuring personalized custom sticky notes more often as of late. According...
August 5, 2014 • Strategy
Using hand addressed envelopes to increase response rates
Use Hand Addressed Envelopes to Increase Your Response Rates Business owners and professionals are discovering the power of hand addressed envelopes. The envelope is the...
July 24, 2014 • Strategy
What to include in your handwritten letter to attract leads
How A Personalized Handwritten Letter Can Attract Leads A handwritten letter is becoming uncommon these days thanks to the various options for digital communication. Because...