The Average American Receives 41 Pounds of Direct Mail Per Year.
(That’s about the same weight as an elephant’s heart!)
And 44% of that is trashed before it’s even opened.
(Why? Because it looks like hypey, non-personalized direct mail)
But 99 out of 100 People Open This Type of Direct Mail.
Hand addressed letters with a real stamp, like this one, achieve a 99.2% open rate (compared to 56% with traditional direct mail).
Unlike windowed envelopes with printed addresses and stamps, handwritten envelopes don’t look like promotional mail. Hand addressed envelopes bypass the “trash can filter” and are opened virtually every time.
Hand Addressed Envelopes + Handwritten Letters
= Big Returns
Once you’ve got your envelope opened, the next step is keeping the attention of your reader. As most people are used to seeing typed letters and flashy graphics, a personalized, handwritten letter can help you stand out from the crowd.
Whether you want to target potential clients, reach out to existing clients, or send out thank you notes, we can help you launch a customized handwritten campaign that’s ready to mail in 7 days or less.
