Handwritten Envelopes vs. Printed Labels: 2026 Data & ROI Analysis
By the Letter Friend Copywriting Team | Updated January 2026 In a digital-first world, the physical mailbox has become the most contested real estate in...
January 19, 2016 • Strategy
Research: Increasing customer satisfaction with automation in business
Automation and Customer Satisfaction Automation has become a topic of interest for busy business owners who want to improve customer satisfaction. The process of automation...
December 28, 2015 • Strategy
Study: How effective are handwritten envelopes on open rates?
Handwritten Envelopes and Open Rates The envelope is the first contact your customers make with your direct mail. It has been proven that when you...
November 19, 2015 • Strategy
Research: Handwritten mail performs the best in marketing campaigns for new customers
Handwritten Mail and New Customers Many business owners turn to handwritten mail when planning their marketing campaigns. If they are looking to connect with potential...
October 1, 2015 • Strategy
Research – Proof you can Increase Open Rates by Hand Addressing Envelopes
Hand-Addressing Envelopes and Open Rates When you hand-address envelopes for your direct mail campaign, your customers both existing and new take notice. Handwritten mail may be...
September 17, 2015 • Strategy
Research – Why Handwritten Mail makes it Easier to Connect with Clients
How Handwritten Mail Works Handwritten mail is one of the most personable ways to connect with clients. The perception of handwritten mail is positive and...
April 23, 2015 • Strategy
How to thank your clients after a sale using handwritten mail
Why you should send handwritten mail after a sale Although making a sale is an essential step in growing a business, return clients are just...
March 2, 2015 • Strategy
4 benefits your business will experience using handwritten mail
Why Handwritten Mail Works In the age of emails, text messages and social media feeds, it’s no surprise why handwritten mail still has a...