Use handwritten notes in these 4 ways to improve customer loyalty and retention

How Handwritten Notes Add Value to Companies


Sending handwritten notes to clients is fast becoming a trend for companies looking to retain new customers and focus on customer loyalty, and the studies show why. According to statistics, a 10% increase in retaining customers typically results in a 30% increase in the value of the company.

Which means the more you retain customers the more valuable your company will become and more appealing it will be when attracting new clientele.

Wondering how you can use handwritten notes to retain customers and build loyalty? Here are four examples that will help you get started.

Handwritten Thank You Notes

Handwritten thank you notes are the perfect way to show appreciation to customers who support your brand. They are great for new and existing customers and will reduce returns or requests for refunds. Be sure to let your customer know why you are thanking them and include a direct number to customer service that they can call if they may have any questions.

Check-In with Customers Following a Product/Service Purchase

Sending handwritten notes to new or existing customers who purchased from you but have not returned to purchase again, is a great way to let them know that you care about their experience with your product or service. Many times, if a customer does not understand how to use a product or service they’re less likely to purchase it again. Sending handwritten notes to check-in on how customers are doing in regards to their experience with your product or service will make them feel important to the company, and it will demonstrate that you care about them benefiting from your product or service.

Send Handwritten Notes to Announce Special Events or Promotions

If you are planning to host a savings event or would like to offer a promotion, inform your customers via handwritten notes. To give incentive for your customers to participate, make the sale or promotion exclusive to your long-term and new customers. Your customers will appreciate the exclusivity of your deal and will like that their loyalty is being rewarded.

Use Handwritten Notes to Win Back Lost Clientele

Many business owners will or have experienced the sting of lost clientele. A customer’s refusal to return to purchase from you again may be because of a bad experience with your product or your customer service. According to statistics, 89% of consumers have stopped doing business with a company after experiencing poor customer service. The best way to alleviate a situation like this is to send a handwritten note apologizing for the negative experience and offering an incentive for them to return and purchase from you again. This can be in the form of a free trial for service or a credit for future purchases.

Whichever direction you decide to take with your handwritten notes, make sure to include a unique message that will make a connection with your customer and make them feel appreciated.

Do you need assistance with penning handwritten notes that will help retain customers and build brand loyalty?

Letter Friend can help and are experienced in creating quality handwritten notes that will positively impact your brand.

To get started fill out our Custom Quote, and we will reach out to you and work directly with you today.

Photo Credit: DollarPhotoClub

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