Survey – Handwritten post-it notes doubles response rates by 75%

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Handwritten post-it notes have been the secret weapon in direct mail campaigns for many years. Often used to call attention to important information or to present special offers, just the presence of personalized post-it notes can increase the response rates in your campaign. Noted in the book, Yes! 50 Scientifically Proven Ways to Be Persuasive, … Continued

Study: Including handwritten post-it notes in direct mail will increase response rates

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Handwritten Post-It Notes and Direct Mail The studies are out, adding handwritten post-it notes to your direct mail is in, and doing so is one of the most effective ways to grab your customers’ attentions. While the information you offer in direct mail is important, your mail needs that added appeal to get your recipient’s … Continued