Research: Increasing response rates with handwritten direct mail

Handwritten Direct Mail and Response Rates Many business owners are turning to handwritten direct mail to connect with their customers in campaigns. Though it’s becoming popular, including personalized direct mail in marketing campaigns is more than a trend. Handwritten mail has been linked to increased response rates for many brands. Let’s review the studies and … Continued

Study: Sending holiday cards will increase customer retention in business

Holiday Cards and Customer Retention It’s the holiday season which means this is the opportune time to send customers holiday cards. Studies have proven that 20% of a business’s sales come from their existing customers. So it’s important to show your existing customers appreciation to keep their business. Sending holiday cards is an efficient way … Continued

Why your competitors prefer personalized handwritten services ( And why you should too!)

Personalized Handwritten Services & How It Will Help Your Direct Mail Campaign Have you ever wondered what personalized handwritten services could do for your business? If you are reading this, chances are you have researched your competitors in every area of their business and know a bit about how and what they offer to their customers. … Continued

Hand addressed direct mail creative and cheap ways to increase ROI

Hand Addressed Direct Mail how handwritten direct mail can boost ROI without costing you an arm and a leg Spam side effect is nearly eliminated with Hand Addressed Direct Mail marketing. We all are familiar with spam. We dealt with it, we get it, and continue to battle it. As consumers become more aware and … Continued