Study: The positive effects of handwritten mail on customer satisfaction

The Connection Between Handwritten Mail and Customer Satisfaction Customer satisfaction is when a customer believes a company’s products or services exceeds their specified satisfaction goals. When a customer has a good buying experience, they see no reason to stop buying from you and refer your business to their friends, family, and associates. In a competitive … Continued

Study: Automation and Building Customer Loyalty

Building Customer Loyalty with Automation Automation is linked to the building of customer loyalty in business. Because the system is built to support consistent communication with clients, many business owners choose automation when developing marketing campaigns. Customer loyalty is one reason for a company’s success. And this is why marketing professionals and business owners rely … Continued

Research: Handwritten mail that gets the best results in direct mail campaigns

Handwritten Mail and Direct Mail Campaigns Studies have confirmed that including handwritten mail in direct mail campaigns can significantly increase response rates. The personable appeal this mail provides differs from printed mail. Customers respond positively to mail that is handwritten and sending it can also speed up the time it takes for customers to respond. … Continued

Research: Increasing customer satisfaction with automation in business

Automation and Customer Satisfaction Automation has become a topic of interest for busy business owners who want to improve customer satisfaction. The process of automation is important to business because it maintains consistent communication between customers and brands. Though there are positive aspects to automation, many experts don’t appreciate how automation can be impersonal. Today … Continued

Research: Increasing response rates with handwritten direct mail

Handwritten Direct Mail and Response Rates Many business owners are turning to handwritten direct mail to connect with their customers in campaigns. Though it’s becoming popular, including personalized direct mail in marketing campaigns is more than a trend. Handwritten mail has been linked to increased response rates for many brands. Let’s review the studies and … Continued

Study: How effective are handwritten envelopes on open rates?

Handwritten Envelopes and Open Rates The envelope is the first contact your customers make with your direct mail. It has been proven that when you send your mail in handwritten envelopes you increase your response rates by up to 300%. Handwritten envelopes are significant to all marketing campaigns regardless of industry. What follows are the … Continued

Study: Sending holiday cards will increase customer retention in business

Holiday Cards and Customer Retention It’s the holiday season which means this is the opportune time to send customers holiday cards. Studies have proven that 20% of a business’s sales come from their existing customers. So it’s important to show your existing customers appreciation to keep their business. Sending holiday cards is an efficient way … Continued

Research: The effectiveness of handwritten thank you notes in business

Handwritten Thank You Notes and Business Handwritten thank you notes have been making a comeback in business with business owners learning the value of sending them to customers. There’s been research done listing the benefits and results of companies that have sent thank you notes to their customers. Let’s take a look at the benefits … Continued

Research: How personalized holiday cards work with customer retention

Personalized Holiday Cards and Customer Retention With the holidays approaching, now is the time to think about how you can improve customer retention. Personalized holiday cards are a go-to marketing tool business owners use to show customers appreciation. And research has proven that personalized holiday cards work well with improving customer retention. Research on the … Continued

Creative direct mail marketing and 4 easy ways to include it in your next campaign

Creative Direct Mail Marketing With so many companies competing for the attention of customers, sticking out from the competition is more important than ever. That’s why it’s key to invest in creative direct mail marketing. There are easy ways you can jazz up your campaign to target your audience. Here are four examples of creative … Continued