Real Estate Investors and Direct Mail
Real estate investors usually send direct mail to prospective clients to build solid connections that translate into leads.
Next to consistency, personalized direct mail from real estate investors is the hallmark to getting high response rates that matter.
Here are four things you need to include in your next direct mail campaign if you are a real estate investor.
Targeted Mailing Lists
Mailing lists are important if you are a real estate investor who wants to send direct mail that will encourage recipients to act now.
Your mailing list, when researched properly, will make sure you’re reaching out to the right people and not casting a large net by sending mail blindly.
You can create your own mailing list or buy lists from a reputable source like listsource.com.
Whichever choice you make, be sure to start with this important direct mail asset when working on your campaign.
Personalized Handwritten Letter
Many real estate investors use this direct mail when reaching out to potential clients.
The reasons these letters are used often is because they effectively increase response rates, especially if you are sending your handwritten letters to a targeted list.
Personalizing your handwritten letter will grab your prospective client’s attention when you hand-address your letter, address them by their name and include a direct contact number.
Instead of sending personalized handwritten letters, some real estate investors send handwritten postcards to clients.
Handwritten postcards are personal and allow investors to get straight to the point on a mailing piece that’ll be familiar to recipients.
It doesn’t have to be either or when sending letters or postcards.
According to statistics, consistency is important if you want valuable recipient responses. This means you’ll need to reach out to prospective clients as many as five different times before they respond back.
You can send out letters to start and then post cards when they are familiar with you.
It’s important not to sound too general when writing on your postcard and to give all the necessary details for your prospective client to easily respond.
When sending direct mail as a real estate investor, always send them in hand-addressed envelopes.
Because your potential clients aren’t expecting your mail, if they see your envelope is from an unfamiliar sender and includes printed fonts, your envelope stands a higher chance of being tossed in the trash unopened.
Hand-address your prospective client’s name, the location you are writing to them about, your name and your return address.
Also, include a live stamp on the envelope to give it more of a genuine appearance.
Are you a real estate investor looking for help with your direct mail campaign?
Letter Friend is here to help. Our staff of writers will get to work creating personalized direct mail that will connect with prospective clients and increase response rates.
To get started, fill out our Custom Quote and we will reach out to you to begin working with you today.