How to Launch your New Products
Launching new products in the age of technology may seem simple.
But if you don’t connect with the people who are buying from you, they may not see the worth in your products
To avoid this, it’s important that you get personal with your new product launches to make sure it happens successfully.
Here are useful tips on how you can launch your new products.
Promote Before the Launch Date
Make sure you promote your new products before your scheduled launch date.
This will help rev up excitement and curiosity about how your products will help consumers.
A great way to promote your new products before the launch date is to inform customers about it with a handwritten letter.
Be sure to include the new product’s features and how customers will enjoy using it.
In your letter, address customers by name and include information on how they can buy the new product. Near end of your letter, you can include a specific website or a phone number to pre-order.
Offer new products to Influencers for Review
Influencers are individuals who have a large following and whose purchases or reviews influence other people.
Either before or after you launch your product, offer your new products to influencers in your niche.
This is a great way to get your product’s name out there and to receive reviews that can positively affect the selling power of your item.
When you send your product to influencers, include a handwritten thank you note showing appreciation.
This may not affect your new product’s review or even guarantee a positive review, but the influencer will find your gesture genuine and will be more trusting of what you promise your products can offer.
Host a Giveaway for your new products
A new product giveaway is a simple way to attract attention to your new products and doubles as promotion.
Your giveaway can be hosted on social media or you can invite customers to take part by sending handwritten invites to enter the giveaway.
To make it easy for customers to enter your giveaway, offer a sign-up form either online or printed.
The information they offer on the form can help you with campaigns and will tell you more about the customers interested in your products or services.
Give Free Trials or Free Samples
Offer free samples or trials to customers to give them a sneak peek at your new product.
This allows your customers to try your product or service risk-free.
And if they have a good experience with what you offer, they will buy the full product or service.
As an incentive, you can offer a discount on the full product or service when you send the free sample.
This will encourage customers to buy from you because they know they are getting a deal.
Are you looking for a personable way to launch your new products?
Letter Friend’s team of writers will help you with creating personalized handwritten materials that will help you connect with new and existing customers while getting the word out about your new products.
To get started, fill out our Custom Quote and we will get in touch and work with you today.