What to include in your handwritten letter to attract leads

How A Personalized Handwritten Letter Can Attract Leads


A handwritten letter is becoming uncommon these days thanks to the various options for digital communication. Because of emails, tweets, Facebook posts and the like, individuals are communicating with each other through means that are quicker and less personable.

According to an annual survey conducted by the U.S. Postal Service, in 2010, the average home only received a personal letter once every seven weeks. This was down from once every two weeks in 1987.

Business owners and professionals are taking note of the rareness of a handwritten letter today and are including them in their direct mail campaigns.


Because they know that sending personalized handwritten letters will get their brands noticed simply because other brands are taking more modern routes to connect with prospects. They also understand how a handwritten letter can help them attract leads.

Here are some suggestions on what you should include in your handwritten letter to attract leads 100% of the time.

Use Language Your Target Audience Will Understand

One of the reasons why direct mail sent by business owners and marketing professionals don’t do well is because the recipient does not understand what they are reading. When creating your handwritten letter, make sure that you are clear and to the point.

Your recipient will better understand what you are trying to offer them if it is said in a language they understand.

Make sure you are sending your mail to a targeted market that you have researched and fully understand.
This way you will know what to mention in your handwritten letter that the reader will connect with and will want to do business with you.

Include Your Call to Action At Least Twice In Your Handwritten Letter

One of the goals of a direct mail campaign is to get your prospect to complete a specific task related to the product or service you are offering. As hard as it is to believe, we like to be told what to do and how to do it even if it is something simple and easy to do.

Weak call to actions can turn a strong personalized handwritten letter into a fail simply because the letter does not tell the reader what it wants them to do once they are done reading it.

With that said, it is important that you remember to include a clear call to action more than once in your handwritten letter. Whether it is to call a specific number, send a response using an enclosed envelope or joining a mailing list make sure you include this in your letter clearly and at least twice.

You will want to do this after you have explained what service/product you are offering as well as what it can do for your recipient. Include your call to action again before you conclude your letter. Try to reword your call to action to avoid sounding scripted.

Your ‘Sincerely’ Should Be From an Actual Person, Not A Company

Now that you have created a letter that explains your product or service in a way that is easy to understand, connects with your client and states a clear call to action, it’s time to end it right.

While it is professional to end your letter with your company’s name (e.g. sincerely “your company’s name”), it’s personable to include the name of a direct contact that your recipient can personally reach out to.

If they see that you conclude your letter on behalf of the company and not as yourself (or an actual representative) the recipient may go back to feeling like just one of your faceless customers.

To avoid this, conclude your letter with your name or a representative name along with a contact number they can reach you at. For an even bigger boost, include your handwritten signature. This will allow more comfort in reaching out to you to find out more information about your service or product which will lead to making a sale.

Use a Custom Sticky Note for Important Information

Custom sticky notes are helpful accessories to handwritten letters because of their familiarity to readers. They automatically give the feeling that it needs to be read. Sticky notes get the right attention when used correctly.

Make sure to use a yellow sticky note since this is commonly used by individuals both personally and professionally. You can use sticky notes on your handwritten letter to list special offers, a free gift, or an important phone number you would like your reader to call.

Sticky notes do best when placed near the beginning of a letter, conclusion or near a section you would like the reader to take notice of such as near a call to action.

And there you have it! With these suggestions, your handwritten letter will connect with your recipient and encourage them to take action which will result in an increase in leads.

Do you need help with crafting a handwritten letter that will help you attract the leads you need? Letter Friend will help with this!

We will hand address all of your handwritten letters, no fonts.

Let us know what you need by filling out or Custom Quote. We will get in touch with you and begin working with you today!

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