How greeting cards can help increase brand loyalty

Why Greeting Cards Work


Greeting cards are always welcomed by recipients due to its cheery perception. For business owners, greeting cards are a great way to either introduce their brand or remind current customers what they offer in a non-intrusive way. Doing this can lead to brand loyalty among customers.

Are you looking for original ways to increase client loyalty in your brand?

Here are some ways you can use greeting cards to do just that.

Send Greeting Cards during the Holidays

Sending greeting cards to your existing clients during the holidays is a great way to present your product/service as an option for gift ideas. It will also demonstrate that you are not all business and that you can get into a festive mood. For added personalization, include a handwritten signature from a real person instead of signing it on behalf of your company.

Include a Special Deal with your Greeting Cards

Your clientele both existing and new will find value in your greeting cards because they will appreciate your thoughtfulness. But to add a little boost, consider including a special offer like an exclusive discount for one of your products/services or even a special deal from a partner. Be sure that the discount from the partner offers something unique to your client that will be useful to them.

Send Greeting Cards in the form of Reminders

You can use greeting cards to remind customers to renew their service with you as it approaches a deadline. Or you can remind customers to replenish products that they often buy from your brand. According to statistics, 80% of the revenue that your company will pull in will come from 20% of your existing customers. So it is important that you come up with ways to focus on customer retention. Using greeting cards as reminders is one way to do this while building brand loyalty. This is also a great way to keep your brand fresh on your customer’s mind which will result in them continuously picking your products or services over your competitor’s.

Send a Greeting Card just to say Thank You

Greeting cards, unlike holiday cards, can be sent on many different occasions besides the holidays. For example, they can be used to say thank you to the recipient for making a purchase. This type of greeting card is great because it will not be stuffed with offers or come with any strings attached. Simply saying thank you for your customer’s business will ensure that they return because they know that their purchase of your product or service will be appreciated.

The above suggestions are just the tip of the iceberg when it comes to how effective greeting cards can be when you use them to help build loyalty in your brand. Showing client appreciation is the best way to experience return business. And greeting cards are a guaranteed way to do this.

Are you planning to send greeting cards this season?

Letter Friend is here to help.

Our staff of writers will create handwritten greeting cards that will leave a long-lasting impression with your clients.

To get started, fill out our Custom Quote, and we will get in touch and work with you today!

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