Customer Reviews: 4 ways to encourage customers to review your products/services

Why Customer Reviews Matter


Customer reviews are important to every brand as a form of word-of-mouth.

Many shoppers rely on reviews of products or services to determine if what you offer will work for them. In fact, 57% trust customer reviews and see them as supportive to other information sources.

Are you looking for ways to encourage your customers to review your products or services?

Here are four ways you can get valuable customer reviews.

Ask for Customer Reviews Post-Purchase

Before requesting reviews from customers, allow enough time after their purchase for them to use your product or service.

Many customers admit to not wanting to leave product reviews because they haven’t had a chance to try the product or service to know how they like it.

Because of this, wait at least a week to follow up and then send out a handwritten thank you note thanking them for their business and asking them to leave a review.

You can include a personalized URL that they can visit to write their reviews of your product or service.

Offer Incentives for Reviews

Most people shy away from leaving reviews or even taking surveys. Most believe there’s nothing in it for them if they do.

A great way to avoid this feeling is by offering incentives. The incentive can be a future discount on purchases or receiving a free product or service.

You can inform customers of these incentives via a personalized handwritten letter.

Offering incentives for customer reviews are even more beneficial to your brand than for them.

Statistics show that 63% of customers are more likely to make a purchase from a site that has reviews from customers.

Post Reviews to your Website

An effective way at getting your customers to leave reviews is by allowing them to post it directly to your website.

Many business owners worry that allowing this will make it easy for bad reviews to be viewed by other customers

However, a balance of good and bad product/service experiences is what adds authenticity to your reviews.

And bad reviews aren’t as damaging as you may think. According to Reevoo, bad reviews can increase conversion by 67%.

When sending handwritten letters to follow up on purchases, you can ask customers to post reviews to your website via a yellow sticky note. Your note can include the web address they can visit to leave a review.

Give out Product Samples or Free Trials

Customers love product samples and free trials because it allows them to try out items without any risks.

If you are planning to launch a new product or service and want to receive early feedback that you can use as reviews, offer them as free samples or trials.

These can be sent out to loyal customers of your brand. You should also make it clear that you’d like for them to review the free item.

Send your samples and letter containing the code for free trial in a hand addressed envelope.

This will add a personal flare to your campaign and will easily connect with your customers thanks to the familiarity of handwritten envelopes.

Do you need help with increasing customer reviews of your products or services?

Letter Friend is here to help. We offer handwritten services that will assist you in connecting with customers and encouraging them to review your products or services.

To get started, fill out our Custom Quote and we will begin working with you today.

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