Study: Sending holiday cards will increase customer retention in business

Holiday Cards and Customer Retention It’s the holiday season which means this is the opportune time to send customers holiday cards. Studies have proven that 20% of a business’s sales come from their existing customers. So it’s important to show your existing customers appreciation to keep their business. Sending holiday cards is an efficient way … Continued

Research: Handwritten mail performs the best in marketing campaigns for new customers

Handwritten Mail and New Customers Many business owners turn to handwritten mail when planning their marketing campaigns. If they are looking to connect with potential new customers, they know that handwritten mail is the best way to do this due to the friendly perception of handwritten mailings. The statistics support these findings with several case … Continued

Study: Handwritten Mail Increases Response Rates by 300%

Handwritten Mail and Response Rates   The main goal for business owners who use handwritten mail is to connect with customers. Handwritten mail offers a personalized touch to any direct mail campaign. It gets the recipient’s attention and encourages them to act. And even with the presence of electronic communication, handwritten mail continues to be … Continued

Research – Why Handwritten Mail makes it Easier to Connect with Clients

How Handwritten Mail Works Handwritten mail is one of the most personable ways to connect with clients. The perception of handwritten mail is positive and gives the recipient the impression they are receiving mail from a friend. Many marketing professionals and small business owners have put handwritten mail to the test in their campaigns and … Continued

4 secrets to building trusting relationships with customers

Why Building Trusting Relationships with Customers is Important Building trusting relationships with customers is important to every brand. When customers trust your company they tend to choose your products and services over your competitors. Here are four simple things you can do to build strong relationships with your customers. Personable Customer Service Great customer service … Continued

These 4 original wedding ceremony ideas will make your wedding unforgettable

Wedding Ceremony Ideas When planning a wedding ceremony, brides and grooms spend most of their time thinking of traditional ways to express their love. While tradition is always needed during a wedding ceremony, adding a twist can make your day unforgettable. Here are four unique ceremony ideas that will create lasting memories for you and … Continued

How to thank your clients after a sale using handwritten mail

Why you should send handwritten mail after a sale Although making a sale is an essential step in growing a business, return clients are just as important. Handwritten mail is a great way to insure that customers remain happy and return to purchase from you in the future. Here are four examples of how you … Continued

4 direct marketing ideas to increase new client loyalty

How to Build New Client Loyalty Attracting new clients is important to business owners looking to build their brands and client lists. The best way to do this is by focusing some of your attention on new client loyalty. You want to make sure that after you’ve attracted new clients and they make a purchase … Continued

4 ways handwritten direct mail can grow your brand in 2015

Using Handwritten Direct Mail in the New Year With 2015 just around the corner, many business owners are thinking of ways to grow their brand in the New Year and are turning to handwritten direct mail to get the job done. Whether you are looking to cement relationships with current customers or are interested in … Continued

Why wedding guests prefer handwritten wedding invites

How Handwritten Wedding Invites Will Add a Special Touch to Your Wedding Individuals who are planning their weddings are returning to basics and are sending out handwritten wedding invites. Unlike typed invitations, handwritten wedding invites adds a personal touch to social correspondences and can be customized to fit any wedding theme. Martha Stewart Weddings recommends … Continued