How to build client loyalty without sacrificing your brand

Why Client Loyalty is Important


Client loyalty is what every business aims for when selling their products or services. On the search for ways to attract clients and keep them coming back, some brands can find themselves sacrificing their brand’s identities for the sake of building client loyalty.

For you, this may mean making promises or taking odd requests that you may not be able to fulfill just because you know it will make your clients happy. There are simpler ways you can build client loyalty that will not compromise your brand no matter what your brand is.

Here are some ways you can build client loyalty without sacrificing your brand’s integrity.

Reward Loyal Clients

No matter how small your client list is, it is very valuable. Loyal clients not only bring return business; they also give great referrals and are responsible for the great reviews that will later attract new customers. Rewarding loyal clients will keep them loyal and show that you appreciate their business. You can reward clients in many ways that fits your brand. For example, you can offer exclusive offers and discounts on your products or services. You can also send handwritten thank you notes when they make a purchase.

Focus on Retention More Than Acquiring New Clients

Let’s explain this further. It’s best to do both. Just keep in mind that previous customers are already familiar with your level of service and are less hesitant to purchase from you again if they benefited from your product. Because of this, when it comes to building client loyalty, a good majority of your focus should go toward retaining current customers. Besides making a sale, focusing on current customers can be more cost effective for you. According to a study done by Forrest Research, it takes five times more to acquire new customers than it does to keep current customers.

Offer a Satisfaction Guaranteed

Customers like to know that they are risking very little when purchasing or signing up for services. Trust is built along with client loyalty if they know they aren’t risking anything doing business with you. This will increase the chance of them returning and giving one of your other products or services a chance. Additionally, a satisfaction guaranteed will lend added appeal to what you are offering and demonstrate that you are confident in your product or service.

Make it Easy for Customers to Contact you

All of your customers are certainly not the same, and neither is the way they may want to contact you. Offering different options for ways they can receive customer service will assist with building brand loyalty. If you are experiencing long wait times for customers to speak with representatives, you can offer them the option of reaching out via email or even social media. Doing this will give customers the comfort of knowing that they are not limited to getting their needs met using one source of communication. People Magazine practices this by offering a Twitter page to readers who may have questions regarding subscriptions.

Ask for Feedback

It’s important to be aware of what purchasing from your company is like for your customers – especially if your return customer rate is low. Asking for feedback is a great way to see where your services are helping and which services need improvement. According to research, “70% of shoppers have stopped buying goods or services from a company after experiencing poor customer service.” Asking for feedback from customers will help build client loyalty by understanding their experience, and it will also demonstrate to your customers that you value their opinions.

Handwritten materials such as letters and envelopes have been proven to build strong client loyalty for brands.

If you are looking for ways to build client loyalty with your business, Letter Friend is here to help. We provide handwritten services to brands like yours that are looking to connect with new and existing clients.

Fill out our Custom Quote, and we will contact you to work directly with you today!

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