Your Business and Independence Day
Independence Day is one of those holidays when shoppers flock to local malls or online retailers.
As a business owner, now is the perfect time to start brainstorming how you can attract new customers with your products or services on July 4th.
To help get you started, here are four Independence Day marketing ideas you can use for your business.
Hold an Independence Day Sale
This is the most popular form of marketing for many businesses.
Consumers do most of their shopping during the holidays (and in this case, on Independence Day) because they believe they can get the best deals.
According to a study by Visa, consumer spending on Independence Day rose 58% in 2013.
When informing new customers of your July 4th sale, consider doing it in a personable way.
You can use a handwritten letter or even a handwritten greeting card that wishes them a happy holiday.
Be sure to include a personal message on your card or letter and casually mention the benefits of taking advantage of your sale on Independence Day.
Host a Contest or Giveaway
Contests and giveaways are a great way to attract new customers who are unfamiliar with your products or services.
When you host a contest or giveaway, not only will you peak interest in your products and services, you’ll also get a chance to collect valuable customer information for future promotions.
Offer an Exclusive New Customer Discount
Holiday sales are popular because consumers believe they are getting a better deal than they would during their non-holiday shopping.
To make your Independence Day sale irresistible, include an exclusive discount for new customers.
You can even narrow down your target audience by offering exclusive Independence Day discounts to new customers who are veterans.
If you are sending direct mail, you can include a handwritten teaser on your hand-addressed envelope.
This will encourage your recipient to open your mail to learn more about your exclusive offer.
Give Free Gifts with Purchase
This is an effective Independence Day marketing idea because offering a free gift with purchase will help turn a new customer into a loyal client.
It will also allow new customers to try other products or services risk free if your free gift is a sample of one of your products.
Including a handwritten thank you note with free gifts is a great way to introduce your brand to new customers.
It demonstrates gratitude for your new customer’s interest and it will have an impact long after the purchase.
Consider including a short note with your free gift that addresses them by name and personally thanks them for their business.
Do you need help with creating personable marketing material that you can include in your upcoming Independence Day marketing ideas?
The writers at Letter Friend are experienced in creating personalized handwritten material that helps attract and build lasting relationships with new customers.
To get started, fill out this Custom Quote and we will reach out to you and begin working with you today.