3 ways to create personalized direct mail for your next campaign

Why Personalized Direct Mail?


If you are looking for new ways to connect with new clients in your next direct mail campaign, consider sending personalized direct mail. Personalized direct mail is great for any business that is looking to get their message out to the right people and to pull in new clientele.

When researched properly, personalized mail can be tailored to your target market and will hold their attention long enough for you to deliver your offer or call-to-action.

Here are three ways you can use personalized direct mail in your next campaign.

Handwrite your Thank You Notes

Handwritten thank you notes are a great way to show appreciation for your customers’ business. Personalized direct mail works because it encourages customer loyalty and demonstrates that you are looking to build a long-term relationship with your customers. You can send thank you notes to existing clients who have purchased from your brand in the past and continue to return. For new clients, you can send a thank you note after their first purchase. Customers who receive this form of personalized direct mail are more likely to refer your company’s services or products to friends and family which means free word-of-mouth marketing for you.

Announce new products or services via Handwritten Sales Letters

Personalized direct mail is great for making connections with clients and to get their attention long enough for you to deliver a message that you know they can benefit from. Handwritten sales letters are an excellent way to form a connection and make your recipient feel like you aren’t just selling them something. If you have a new product or service that you are planning to launch and want to update your clients or reach out to potential clients, send a handwritten letter letting them know about it. In your letter, use a personable voice and be sure to let your recipient know why you are contacting them. When offering new products or services, consider offering them at a discounted rate or with a special offer like a gift. Doing this will give your clients incentive to try a new product or service they aren’t familiar with.

Utilize Yellow Sticky Notes for Special Offers

As mentioned in the previous tip, offering special offers is a great way to encourage customers to purchase your products or services, especially if this is their first time trying them. Using yellow sticky notes to present a special offer or discount will get their attention. For one, yellow sticky notes are used to jot down important notes and reminders daily so they will catch your recipients eye. Also, they’ll feel inclined to act on your offer when they see their names along with a special deal handwritten on a yellow sticky note. This type of personalized direct mail can be include on your sales letter or on the outside of your envelope.

Do you need assistance with creating personalized direct mail?

Letter Friend will help. Our staff of writers will get right to work creating personalized direct mail that will grab the attention of your prospect, resulting in increased response rates.

To get started, fill out our Custom Quote and we will reach out to you and work directly with you today.

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